Afrosport will build on the foundation that has been established by Optima Sports Management International (OSMi). OSMi helped to define the sports media on the continent, serving hundreds of millions of unreached sports fans across the continent, setting a standard in FTA sports distribution that was previously unreached on the continent. Employing over 100 people with offices in Lagos, Nairobi, Accra, and London, OSMi pioneered several broadcast initiatives, which few have been able to replicate.